Categorized | Headlines, Mesa, Water Boarding

Bad Branding: Mesa Water District’s Marketing Scheme Backfires

Bad Branding: Mesa Water District’s Marketing Scheme Backfires

By John Earl
Surf City Voice
Analysis and commentary

Lately, the people who act like they own the Mesa Water District, namely its five-member board of directors, general manager, and communications manager, have been learning a hard lesson in democracy; that, no matter how much of the ratepayers’ money they spend to make themselves look good or how cleverly they spin their “unified message” to shield themselves from transparency by the water agency’s real owners (the ratepayers), their days of reckoning will come.

Since late 2008, Mesa Water has spent over $290,000 on

3 Responses to “Bad Branding: Mesa Water District’s Marketing Scheme Backfires”

Trackbacks/Pingbacks

  1. […] Mesa Water District isn’t just building colored water treatment facilities and rebranding itself or building up huge cash surpluses by raising water rates, as reported in recent press accounts, including in the Surf City Voice. […]

  2. […] program, along with its “branding” effort in particular, seems to have backfired (read here and […]


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