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	<description>Water News for Orange County and California</description>
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		<title>Comment on Bad Branding: Mesa Water District&#8217;s Marketing Scheme Backfires by Mesa Water District: Was $290,000 PR Consultant Worth It?&#160;&#124;&#160;Surf City Voice</title>
		<link>http://www.surfcityvoice.org/2013/04/bad-branding-mesa-water-districts-marketing-scheme-backfires/comment-page-1/#comment-15615</link>
		<dc:creator>Mesa Water District: Was $290,000 PR Consultant Worth It?&#160;&#124;&#160;Surf City Voice</dc:creator>
		<pubDate>Fri, 17 May 2013 01:48:58 +0000</pubDate>
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		<description><![CDATA[[...] program, along with its &#8220;branding&#8221; effort in particular, seems to have backfired (read here and [...]]]></description>
		<content:encoded><![CDATA[<p>[...] program, along with its &#8220;branding&#8221; effort in particular, seems to have backfired (read here and [...]</p>
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		<title>Comment on Mesa Water&#8217;s Celebration: Misuse of Public Funds? Ratepayers Pay Thousands for &#8216;Private&#8217; Event by Mesa Water District Fights Terrorists, Journalists! &#124; Orange Juice</title>
		<link>http://www.surfcityvoice.org/2013/03/mesa-waters-celebration-misuse-of-public-funds-ratepayers-pay-thousands-for-private-event/comment-page-1/#comment-15588</link>
		<dc:creator>Mesa Water District Fights Terrorists, Journalists! &#124; Orange Juice</dc:creator>
		<pubDate>Thu, 16 May 2013 04:57:32 +0000</pubDate>
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		<description><![CDATA[[...] event was previewed as a possible illegal use of public funds in a Surf City Voice story (here) two days before it [...]]]></description>
		<content:encoded><![CDATA[<p>[...] event was previewed as a possible illegal use of public funds in a Surf City Voice story (here) two days before it [...]</p>
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		<title>Comment on New Mesa Water Press Credential Policy Weeds Out Journalists and Terrorists by Mesa Water District Fights Terrorists, Journalists! &#124; Orange Juice</title>
		<link>http://www.surfcityvoice.org/2013/05/new-mesa-water-press-credential-policy-weeds-out-journalists-and-terrorists/comment-page-1/#comment-15587</link>
		<dc:creator>Mesa Water District Fights Terrorists, Journalists! &#124; Orange Juice</dc:creator>
		<pubDate>Thu, 16 May 2013 04:54:42 +0000</pubDate>
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		<description><![CDATA[[...] By John Earl Surf City Voice  [...]]]></description>
		<content:encoded><![CDATA[<p>[...] By John Earl Surf City Voice  [...]</p>
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		<title>Comment on Commentary: Mesa Water Drops Fiduciary Duties as Ratepayers Pick Up the Tab by Mesa Water Vs. the Media: 13 Possible Reasons Why&#160;&#124;&#160;Surf City Voice</title>
		<link>http://www.surfcityvoice.org/2013/02/commentary-mesa-water-drops-fiduciary-duties-as-ratepayers-pick-up-the-tab/comment-page-1/#comment-15539</link>
		<dc:creator>Mesa Water Vs. the Media: 13 Possible Reasons Why&#160;&#124;&#160;Surf City Voice</dc:creator>
		<pubDate>Tue, 14 May 2013 16:47:56 +0000</pubDate>
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		<description><![CDATA[[...] Commentary: Mesa Water Drops Fiduciary Duties as Ratepayers Pick Up the Tab [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Commentary: Mesa Water Drops Fiduciary Duties as Ratepayers Pick Up the Tab [...]</p>
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		<title>Comment on New Mesa Water Press Credential Policy Weeds Out Journalists and Terrorists by Mesa Water Vs. the Media: 13 Possible Reasons Why&#160;&#124;&#160;Surf City Voice</title>
		<link>http://www.surfcityvoice.org/2013/05/new-mesa-water-press-credential-policy-weeds-out-journalists-and-terrorists/comment-page-1/#comment-15538</link>
		<dc:creator>Mesa Water Vs. the Media: 13 Possible Reasons Why&#160;&#124;&#160;Surf City Voice</dc:creator>
		<pubDate>Tue, 14 May 2013 16:47:32 +0000</pubDate>
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		<description><![CDATA[[...] New Mesa Water Press Credential Policy Weeds Out Journalists and Terrorists [...]]]></description>
		<content:encoded><![CDATA[<p>[...] New Mesa Water Press Credential Policy Weeds Out Journalists and Terrorists [...]</p>
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		<title>Comment on New Mesa Water Press Credential Policy Weeds Out Journalists and Terrorists by New Mesa Water Press Credential Policy Weeds Out Journalists and Terrorists &#124; Surf City Voice&#160;&#124;&#160;Surf City Voice</title>
		<link>http://www.surfcityvoice.org/2013/05/new-mesa-water-press-credential-policy-weeds-out-journalists-and-terrorists/comment-page-1/#comment-15524</link>
		<dc:creator>New Mesa Water Press Credential Policy Weeds Out Journalists and Terrorists &#124; Surf City Voice&#160;&#124;&#160;Surf City Voice</dc:creator>
		<pubDate>Tue, 14 May 2013 04:44:25 +0000</pubDate>
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		<description><![CDATA[[...] New Mesa Water Press Credential Policy Weeds Out Journalists and Terrorists &#124; Surf City Voice. [...]]]></description>
		<content:encoded><![CDATA[<p>[...] New Mesa Water Press Credential Policy Weeds Out Journalists and Terrorists | Surf City Voice. [...]</p>
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		<title>Comment on Mesa Water&#8217;s Celebration: Misuse of Public Funds? Ratepayers Pay Thousands for &#8216;Private&#8217; Event by New Mesa Water Press Credential Policy Weeds Out Journalists and Terrorists&#160;&#124;&#160;Surf City Voice</title>
		<link>http://www.surfcityvoice.org/2013/03/mesa-waters-celebration-misuse-of-public-funds-ratepayers-pay-thousands-for-private-event/comment-page-1/#comment-15499</link>
		<dc:creator>New Mesa Water Press Credential Policy Weeds Out Journalists and Terrorists&#160;&#124;&#160;Surf City Voice</dc:creator>
		<pubDate>Mon, 13 May 2013 05:11:27 +0000</pubDate>
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		<description><![CDATA[[...] event was previewed as a possible illegal use of public funds in a Surf City Voice story (here) two days [...]]]></description>
		<content:encoded><![CDATA[<p>[...] event was previewed as a possible illegal use of public funds in a Surf City Voice story (here) two days [...]</p>
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		<title>Comment on Bad Branding: Mesa Water District&#8217;s Marketing Scheme Backfires by New Mesa Water Press Credential Policy Weeds Out Journalists and Terrorists&#160;&#124;&#160;Surf City Voice</title>
		<link>http://www.surfcityvoice.org/2013/04/bad-branding-mesa-water-districts-marketing-scheme-backfires/comment-page-1/#comment-15498</link>
		<dc:creator>New Mesa Water Press Credential Policy Weeds Out Journalists and Terrorists&#160;&#124;&#160;Surf City Voice</dc:creator>
		<pubDate>Mon, 13 May 2013 05:10:07 +0000</pubDate>
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		<description><![CDATA[[...] Mesa Water District isn’t just building colored water treatment facilities and rebranding itself or building up huge cash surpluses by raising water rates, as reported in recent press accounts, including in the Surf City Voice. [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Mesa Water District isn’t just building colored water treatment facilities and rebranding itself or building up huge cash surpluses by raising water rates, as reported in recent press accounts, including in the Surf City Voice. [...]</p>
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		<title>Comment on Retraction and Correction: Mesa Water Spent Public Money on Private Event, But GM Did Not Exceed His Authority by New Mesa Water Press Credential Policy Weeds Out Journalists and Terrorists&#160;&#124;&#160;Surf City Voice</title>
		<link>http://www.surfcityvoice.org/2013/03/retraction-and-correction-mesa-water-spent-public-money-on-private-event-but-gm-did-not-exceed-his-authority/comment-page-1/#comment-15497</link>
		<dc:creator>New Mesa Water Press Credential Policy Weeds Out Journalists and Terrorists&#160;&#124;&#160;Surf City Voice</dc:creator>
		<pubDate>Mon, 13 May 2013 05:00:12 +0000</pubDate>
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		<description><![CDATA[[...] I noted the same day in a correction/retraction (here), the story had inaccurately stated that General Manager Paul Shoenberger had exceeded his [...]]]></description>
		<content:encoded><![CDATA[<p>[...] I noted the same day in a correction/retraction (here), the story had inaccurately stated that General Manager Paul Shoenberger had exceeded his [...]</p>
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		<title>Comment on Mesa Water District: Vanity Leads to Questionable Media Consulting Fees at Ratepayers&#8217; Expense by Mesa Water District: &#8216;Plz Don&#8217;t Circulate this Story!&#8217; And Director Fisler Gets Even&#160;&#124;&#160;Surf City Voice</title>
		<link>http://www.surfcityvoice.org/2013/05/mesa-water-district-vanity-leads-to-questionable-media-consulting-fees-at-ratepayers-expense/comment-page-1/#comment-15398</link>
		<dc:creator>Mesa Water District: &#8216;Plz Don&#8217;t Circulate this Story!&#8217; And Director Fisler Gets Even&#160;&#124;&#160;Surf City Voice</dc:creator>
		<pubDate>Thu, 09 May 2013 00:41:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.surfcityvoice.org/?p=3687#comment-15398</guid>
		<description><![CDATA[[...] Editor&#8217;s note: See related story, here. [...]]]></description>
		<content:encoded><![CDATA[<p>[...] Editor&#8217;s note: See related story, here. [...]</p>
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